Building in public sounds great in theory. "Transparency builds trust," they say. "People want to see the real journey," they say.
What they don't tell you is how many mistakes you'll make along the way. Here are my biggest ones:
Mistake #1: Oversharing Financial Details
I shared my exact revenue numbers in my first few posts. Big mistake. It created unrealistic expectations and made people focus on the wrong things.
Mistake #2: Not Having a Clear Content Strategy
I was writing about whatever came to mind each day. No structure, no plan, no consistency in topics. It confused my audience.
Mistake #3: Ignoring SEO Completely
I was so focused on writing that I completely ignored search engine optimization. My posts weren't discoverable by new readers.
Mistake #4: Not Building an Email List from Day 1
I waited 3 months to start collecting emails. That's 3 months of lost subscribers and potential revenue.
What I'd Do Differently
- Share progress, not exact numbers
- Create a content calendar
- Learn SEO basics from the start
- Build an email list immediately
Building in public is powerful, but it requires strategy. Learn from my mistakes so you don't repeat them.