Matt Merrick

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How I Plan to Grow My Daily Newsletter from 0 → 1,000 Subscribers in 90 Days

Newsletter Growth2025-01-218 min read

When I launched my daily newsletter six days ago, I had exactly zero subscribers. Not one. Just me, staring at a blank subscriber list, wondering if this whole "write every single day for a year" thing was completely insane.

But here's what I've learned already: most newsletter advice is either too vague ("just be consistent!") or too complicated (14-step funnels that require a marketing degree).

So I created a dead-simple system. And I'm sharing it here because if it works, you'll have proof. If it fails, you'll learn from my mistakes. Either way, you win.

How I Plan to Grow My Daily Newsletter from 0 → 1,000 Subscribers in 90 Days

The Reality Check

Let me be upfront: I'm only on Day 6 of 365. I haven't "made it" yet. I don't have screenshots of massive subscriber counts or revenue numbers to flex.

What I do have is a clear plan, early momentum, and the guts to document everything publicly.

By the time you read this, I'll either be proving this system works or learning exactly why it doesn't.

Step 1: Write Every Damn Day (Even When It Hurts)

Here's the uncomfortable truth: your first 50 newsletters will probably suck. Mine certainly will.

But that's exactly why daily writing is non-negotiable. Each email is a rep. Each rep makes you 1% better.

  • Day 1: Took me 3 hours to write 500 words
  • Day 3: Down to 2 hours
  • Day 6: 90 minutes for better content than Day 1

The math is simple: 90 emails in 90 days = 90 chances to find your voice.

No breaks. No excuses. No "I'll batch write on Sundays." Just show up.

Step 2: Turn Social Media Into Your Distribution Engine

Newsletters without distribution are just diary entries.

Every morning, after I hit send on my newsletter, I do this:

  1. Pull the best insight from that day's issue
  2. Turn it into a tweet (under 280 characters)
  3. Expand it into a LinkedIn post (300-500 words)
  4. Add my newsletter link at the bottom

It takes 15 extra minutes. But those 15 minutes are how strangers discover you exist.

Think of it like this: social media is the free sample. The newsletter is the full meal.

Step 3: Have 10 Real Conversations Daily

Most creators shout into the void and wonder why nobody listens. I do the opposite.

Every day, I find 10 people in my niche and start actual conversations:

  • Reply thoughtfully to their tweets
  • Comment on their LinkedIn posts (not just "Great post! 👍")
  • Send DMs with specific questions or insights

Not spam. Not "check out my newsletter!" Just genuine engagement.

These 10 daily touches compound. By Day 90, that's 900 meaningful interactions with potential subscribers.

Step 4: Make Sharing Stupidly Easy

Every newsletter ends with this exact line:

"P.S. Know someone who'd find this helpful? Forward this email. They'll thank you, and so will I."

Simple. Clear. Actionable.

Most people won't share. But if just 2% do, and each brings one new subscriber, that's exponential growth hiding in plain sight.

Step 5: Squeeze Every Drop of Value from Your Content

One newsletter issue should never be just one piece of content.

Here's my multiplication formula:

  • Core insight → Tweet
  • Full story → LinkedIn article
  • Key lessons → Twitter thread
  • Behind-the-scenes → Instagram story
  • Expanded version → Medium post (like this one)

Same ideas. Different angles. Different platforms. 5x the reach.

This isn't being repetitive—it's being smart. Not everyone follows you everywhere.

Step 6: Treat Every Reply Like It's From Your Best Friend

When someone takes time to reply to your newsletter, that's sacred.

I respond to every single one. Not with a template. With an actual, human response.

Even better? I ask if I can feature their question or win in my next issue.

This does three things:

  1. Makes that subscriber feel valued
  2. Shows others the newsletter is a two-way conversation
  3. Creates content that writes itself

Subscribers aren't numbers. They're people who trusted you with their email address. Act like it.

My 90-Day Battle Plan (Steal This)

To make this crystal clear, here's exactly what I'm doing every single day:

Morning (30 min):

  • Write and send newsletter

Afternoon (45 min):

  • Post on Twitter + LinkedIn
  • Engage with 10 people
  • Respond to all replies

Evening (15 min):

  • Plan tomorrow's topic
  • Note what resonated today

Total time: 90 minutes daily.

That's it. No fancy automation. No paid ads. No growth hacks.

The Numbers I'm Tracking

Every week, I document:

  • Total subscribers
  • Daily growth rate
  • Best performing content
  • Reply rate
  • Forward rate

Not to obsess over vanity metrics, but to learn what actually works. Data beats opinions every time.

Why I'm Sharing This on Day 6 (Not Day 90)

Most people wait until they've "made it" to share their process. That's backwards.

By sharing now, you get to see the messy middle. The days when nobody subscribes. The issues that flop. The moments I want to quit.

That's the real education. Success stories written from the mountain top forget what the climb actually looked like.

The Uncomfortable Truth

Here's what nobody tells you about newsletters: the first 100 subscribers are brutal.

You're writing to an empty room. You're sharing on social media to crickets. You're wondering if this is all a waste of time.

But here's what I've realized: every massive newsletter started at zero.

  • Morning Brew? Zero.
  • The Hustle? Zero.
  • James Clear's? Zero.

The only difference between failure and success is who kept writing when nobody was reading.

Your Move

I'm not asking you to start a daily newsletter. That's my particular brand of insanity.

But I am saying this: if you've been thinking about starting any kind of regular content, stop overthinking and start.

Use my system. Modify it. Make it yours. Just start.

Because in 90 days, you'll either have 1,000 subscribers or 1,000 lessons. Both are valuable.

Want to Watch This Experiment Unfold?

I'm documenting every win, loss, and lesson learned in my daily newsletter. Day 6 of 365 and counting.

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