I know what you're thinking. Matt, you only have 42 subscribers to this newsletter... how do you know about getting subscribers?
Well, first off, thank you for being early and being one of the first 42 subscribers. It means the world to me.
Second off, you caught me. I may not know exactly how to do it yet. But here's a little-known fact: I already built 3 newsletters and sold them before this one. But I ain't selling this one ever. You are too special to sell for top dollar, even if they offer me $10 for you. I ain't ever selling.
So I'm not a noob to the newsletter game. My previous newsletters I grew all from Reddit. You can learn more about that with this free guide on how to grow on Reddit.
The 3 Rules That Actually Work
1. A Clean + Easy to Understand Message Converts
This is something lots of people don't think about. If you don't understand what you as a reader are signing up for, would you really sign up? Most likely not.
Ensure you have a clear understanding of what your newsletter is about. Make it crystal clear what value you're providing and what people can expect.
2. Don't Overpromise, But Overdeliver
This seems simple, but too many people love to lie.
"This newsletter is read by 100k people and has an open rate of 45%!" When in reality you have less than 1k and an open rate less than 30%.
People are more willing to subscribe and take a chance on your stuff if they know you're being honest. Be honest. Let them see what you're going through. You will get more conversions and true fans that way.
3. Talk, Don't Sell
Finally, the biggest one of all. Even though I have 42 subscribers, I haven't gone down since I started. Why? I am not selling anything.
In reality, I'm doing the opposite. I'm learning and sharing what I learn for free. If someone reads all of my issues till I make my 1 million dollar mark, I feel like they will be able to do anything.
Why This Approach Works
Learning is half the battle, and I love to learn new things to get ahead of the crowd. Now you get access to that as well. But don't tell anyone... we can keep that between us.
This daily newsletter is gonna be an advanced course that people would pay thousands for, all for free. Maybe not, but my goal is to let you live through my struggles and successes so you can copy paste them.